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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. Which three ways can an administrator improve how quickly Journey Builder processes records for entry?
Choose 3 answers

A) Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.
B) Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.
C) Make sure you are connected to a fiber internet connection.
D) Use an ETLtool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.
E) Do not use a filter in the entry source to filter more than 50% of your contacts

2. If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

A) Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities
B) Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities
C) Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.
D) Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).
E) Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App' link.

3. Which two functions does Einstein Copy Selection do for marketing campaigns?

A) Send personalized content for each customer when they open email messages
B) Determines how many subscribers will engage with the message.
C) Use aggregate daily engagement metrics to optimize content for the next day
D) Analyze click results to find out which assets spark the most engagement among customers

4. Which two statement are true when using Journey Data and Contact Data within Journey Builder?
Choose 2 answers

A) Contac data is dynamic data that retrieves the latest value upon decision split execution.
B) journey Data is a set of static values passed into the journey for each contact.
C) Contact Data is a set of static values passed into the Journey for each contact.
D) Journey Data is dynamic data that retrieves the latest value upon decision split execution

5. In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)

A) No limit
B) 15
C) 50
D) 100

Solutions: