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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Personalization Accredited Professional |
| Exam Number: | AP-216 |
| Certificate Validity Period: | 2 years |
| Exam Format: | Multiple select, Multiple choice, Scenario-based questions |
| Available Languages: | English |
| Related Certifications: | Salesforce Accredited Professional |
| Exam Price: | USD 150 |
| Real Exam Qty: | 50-55 |
| Exam Duration: | 75 minutes |
| Passing Score: | 70% |
| Recommended Training: | Marketing Cloud Personalization Fundamentals |
| Exam Registration: | Salesforce Certification Portal Kryterion Webassessor |
| Sample Questions: | ![]() |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended experience with Marketing Cloud or digital personalization solutions |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-personalization |
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Einstein Capabilities | 10% | - Ingredients configuration and application - Einstein recipes overview and usage |
| Topic 2: Activation | 18% | - Open-time email campaigns - Campaign creation and execution - A/B testing setup and analysis - Campaign optimization and measurement - Mobile and server-side campaigns |
| Topic 3: Segmentation | 18% | - Segment export and integration with Journey Builder - Segment rules, filters and goals configuration - Segment performance reporting and analytics - Segment creation and management |
| Topic 4: Solution Overview | 16% | - Real-time interaction management use cases - Product terminology and core implementation components - Definition and business value of Marketing Cloud Personalization |
| Topic 5: Data Integration | 14% | - Event API usage and configuration - Salesforce Connector integration - Data flow management within and outside the platform - ETL feed system implementation |
| Topic 6: Sitemap | 18% | - Content zones configuration - Web SDK implementation - Catalog and page mapping - Unified customer profile building - Sitemap design and best practices |
| Topic 7: Setup & Administration | 6% | - Identity system configuration - User attributes management - Platform configuration and setup procedures |
To pass the AP-216 exam you need 70%, and the official registration fee is USD 150. Since a failed attempt is not discounted — retaking means paying USD 150 in full again — treat the booking as the last step, not the first. Work through the TorrentValid practice questions until your timed scores sit comfortably above 70%, and only then lock in your exam date.
The AP-216 (Marketing Cloud Personalization Accredited Professional) is the official Salesforce examination that awards the Marketing Cloud Personalization Accredited Professional certification to candidates who pass it. Within the Salesforce program it is classed as a Accredited Professional credential. It sits alongside related certifications such as Salesforce Accredited Professional. Because the credential comes straight from the vendor, employers treat it as verified proof of skill — and the 122 practice questions at TorrentValid follow the same published blueprint.
Registration for the AP-216 exam runs through the official channels below:
Depending on availability in your region, the AP-216 exam is taken Online proctored or onsite testing center.
Our money-back guarantee applies if you sit the corresponding AP-216 exam within 60 days of purchase and do not pass: submit a scan of your enrollment slip plus the official Score Report PDF within 2 days of the exam, and the claim is settled within 7 days. The registration name must match the buyer's name; attempts within 3 days of purchase, downloads never used in a real sitting, free materials, and expired orders fall outside the policy. If you prefer, you can forgo the refund and instead receive two free exam products of equal value while keeping updates on your original purchase. As for delivery, your files arrive by email within one minute of payment — if 2 hours pass without a message, check spam and contact support — and you can install the product on unlimited computers.
The official Salesforce Marketing Cloud Personalization Accredited Professional blueprint breaks the content into 7 domains, starting with these three:
The full domain-by-domain outline is listed above on this page — use it as your checklist while you work through the TorrentValid practice questions.
On exam day you will have 75 minutes to complete 50-55 questions in the AP-216 exam. Divide your attention deliberately: answer what you know first, mark anything doubtful, and sweep back through flagged items near the end rather than burning minutes on a single question. The best way to defuse time pressure is exposure — schedule at least one full-length timed session in the TorrentValid test engine so the pacing feels automatic when it counts.
For structured learning, Salesforce recommends these official courses for AP-216 candidates:
Courses explain the why; the 122 practice questions at TorrentValid drill the how-fast. Combining the two is the shortest route most candidates find.
Before you register, review the stated prerequisites: No mandatory prerequisites; recommended experience with Marketing Cloud or digital personalization solutions
For the latest wording, always double-check the official exam page: https://trailhead.salesforce.com/credentials/marketing-cloud-personalization.
Yes — every TorrentValid product, including the AP-216 Q&A, has a free PDF demo you can download before spending anything. Your purchase then stays current with 365 days of free updates, and if the update period lapses you can renew it at 50% off from your member zone.
Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
Correct Answer: C 🗳️
How are anonymous visitors tracked?
Correct Answer: B 🗳️
Explanation: Only visible for TorrentValid members. You can sign-up / login (it's free).
What two fields can a web developer specify for defining a Content Zone?
Choose 2 answers
Correct Answer: A,B 🗳️
Explanation: Only visible for TorrentValid members. You can sign-up / login (it's free).
A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
Correct Answer: C 🗳️
Explanation: Only visible for TorrentValid members. You can sign-up / login (it's free).
How does a developer share web templates from one dataset to another?
Correct Answer: C 🗳️
Explanation: Only visible for TorrentValid members. You can sign-up / login (it's free).
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