Salesforce MC-201 Q&A - in .pdf

Exam Code: MC-201
Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Q & A: 306 Questions and Answers
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Exam Code: MC-201
Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
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Salesforce MC-201 Exam Syllabus Topics:

Section	Weight	Objectives
Email Marketing	20%	- Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages
Lead Management	24%	- Explain what a Grade measures and how grading is managed - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain what a Score measures and how scoring is managed - Identify the capabilities and use cases of custom redirects - Define the capabilities of a segmentation rule - Define the capabilities of a completion action - Define the capabilities of page actions - Explain the components and use cases of an automation rule
Administration	11%	- Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields - Explain the relationship between Account Engagement and Salesforce
Engagement Studio	17%	- Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities
Visitors and Prospects	8%	- Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question #1

What do spam complaints refer to in an email report?

A. The number of prospects who opted out via the email preference center
B. The number of prospects who replied to the email to ask to be removed
C. The number of prospects who marked an email as spam
D. The number of prospects who clicked the unsubscribe link

Answer: C