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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. What do spam complaints refer to in an email report?

A) The number of prospects who opted out via the email preference center
B) The number of prospects who replied to the email to ask to be removed
C) The number of prospects who marked an email as spam
D) The number of prospects who clicked the unsubscribe link

2. What Information does the tooltip above each step on the engagement studio program report provide?

A) High-level metrics only for prospects who left the program at each step
B) High-level metrics only for prospects waiting to complete each step
C) High-level metrics only for prospects who have completed the step
D) High-level metrics only for prospects who have skipped each step

3. What will undelete a prospect?

A) If the deleted prospect is imported into Marketing Cloud Account Engagement with the same email address
B) If the deleted prospect re-converts by filling out a form with the same email address
C) If the deleted prospect visits a web page

4. Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)

A) Clicking on a tracked link in an email.
B) Matching an automation rule.
C) Viewing more than one web page.
D) Submitting a form on a landing page.

5. What factors are involved with and determine email deliverability?
(Choose 2)

A) Domain Keys
B) Sender ID
C) Whitelist
D) Sender Policy Framework (SPF)
E) CAN-SPAM

Solutions: