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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?

A) Make sure the filename has a date stamp to avoid duplication
B) Make sure the file is placed on the correct subfolder within the SFTP
C) Use the exact filename used for the trigger in the import File Activity
D) Use %%FILENAME_FROM_TRIGGER%% in the import File Activity

2. Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records they would be able to send to reducing the amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object?
Choose 2 answers

A) Select all records which have opened an email in the past six months
B) Select all records with an email address
C) Select all records which are active in All Subscribers
D) Select all records where Has OptedOutofEmail is FALSE

3. A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.
What functionality would get messages out the door faster?

A) Burst Sending
B) Journey Builder Triggered Sends
C) Marketing Cloud Connect
D) Send Throttling

4. A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?

A) Dynamic Content for Triggered Sends
B) Email Performance by Attribute
C) Impression Tracking for Triggered Sends
D) Sends Account Send Summary

5. While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?

A) Apply the administrator and Marketing Cloud Administrator permission sets to user
B) Apply the Marketing Cloud for AppExchange User option as well
C) Reset al passwords to force new tokens
D) Apply the appropriate user mappings in the CRM configuration

Solutions: