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Salesforce MCAE-Con-201 Q&A - in .pdf
- Exam Code: MCAE-Con-201
- Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
- Q & A: 261 Questions and Answers
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- Exam Code: MCAE-Con-201
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About Salesforce Certified Marketing Cloud Account Engagement Consultant - MCAE-Con-201 Exam
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use form handlers - Explain how to create and publish landing pages - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms |
| Topic 2: Administration | 11% | - Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains |
| Topic 3: Engagement Studio | 17% | - Explain how to test and activate Engagement Studio programs - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance |
| Topic 4: Lead Management | 24% | - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management - Describe how to manage prospects in the recycle bin |
| Topic 5: Visitors and Prospects | 8% | - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified |
| Topic 6: Email Marketing | 20% | - Explain how to analyze email performance metrics - Explain how to create and send emails - Describe how to manage email templates - Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
Question #1
LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:
Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.
Once their activity increases, they should be removed from the list. What should be their strategy?
- A. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.
- B. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
- C. Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
- D. Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".
Answer: A
Question #2
A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?
- A. Segmentation rule
- B. Dynamic list
- C. Completion action
- D. Automation rule
Answer: D
Question #3
LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?
- A. Locate the relevant documentation and follow the steps to enable.
- B. Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior
- C. Update your field mappings by going to Admin > Configure Fields
- D. Update your Salesforce connector user permissions
Answer: B
Question #4
Administrators can reset passwords for users
- A. False
- B. True
Answer: B
Question #5
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.
Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?
- A. Set the sender of the email as the assigned owner.
- B. Set the sender of the email as the account owner.
- C. Set the sender of the email as a specific user.
- D. Set the sender of the email as a custom CRM user.
Answer: B
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