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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Audience and Inventory Management | 13% | - Describe programmatic and direct sold inventory - Configure rate cards and pricing models - Describe inventory management and availability - Configure audience segments and targeting criteria |
| Topic 2: Media Planning and Proposal Management | 22% | - Manage proposal approval workflows - Configure media plans and rate cards - Configure inventory and ad placement products - Describe the proposal creation and management process |
| Topic 3: Sales and Order Capture | 22% | - Describe the lead-to-order process - Describe order management capabilities - Configure products, bundles, and promotions using Industries CPQ - Configure guided flows for sales processes |
| Topic 4: Media Cloud and Salesforce Industries Basics | 15% | - Explain how Media Cloud integrates with other Salesforce clouds - Identify Media Cloud products and bundles - Describe the purpose and capabilities of Media Cloud - Describe the Media Cloud architecture and component relationships |
| Topic 5: Order Management and Fulfillment | 18% | - Configure order items and fulfillment workflows - Describe integration with third-party ad servers and systems - Describe the order decomposition process - Manage order lifecycle and status tracking |
| Topic 6: Billing, Invoicing, and Revenue Management | 10% | - Explain integration with ERP and financial systems - Configure billing schedules and rules - Describe billing and invoicing processes - Describe revenue recognition and reporting |
1. What happens when a required placement is unavailable in the ad server during the check availability process with google Ad manager?
A) the check availability action updates the quantity to the available quantity
B) a yellow check mark appears if partial quantity is available and red if none is available
C) the check availability action returns the available quantity for manual adjustment
D) a red check mark appears in the availability column
2. When using advertising sales managment (ASM), what are the two reccomended ways to integrate with google ad manage (GAM) to retrieve information, such as inventory managment, or to publish a campaign to GAM?
A) dataRaptors on Interface Tables
B) apex callable interfaces
C) Pre-Built orchestration plan
D) check availability integration procedure
3. Media Campaign is a record type of which object?
A) Account
B) Quote
C) Campaign
D) Opportunity
4. A media cloud customer utilizesindustries order managements to manage advertising publishing. Order Management orchestrates the fulfillment steps across multiple external system, such as inventory management for reserve/assin ad placement, ad servers, and a billing system for invoicing. Which two guidelines should a consultant follow when desinin an orchestration plan to external systems?
A) fully describe all commercial product entities using product attributes.
B) create separate orchestration plan definitions for provisioning , logistics, inventory, and/or billing
C) create a master end-to-end plan to sequence the major milestones of all orders
D) use a single swim lane or orchestration plan for all callouts to all external systems
5. A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. The Sales Representatives can sell digital, TV, radio, print, and event ads to their customers in a single media plan.
Which two media types are available for planning out-of-the-box with Media Cloud?
Choose 2 answers
A) Linear
B) Print
C) Digital
D) Event
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C,D | Question # 3 Answer: B | Question # 4 Answer: B,C | Question # 5 Answer: A,C |
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