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Salesforce Email Essentials (EEB101) Sample Questions:

1. By clicking what tab in Exact Target will you be able to view emails that are scheduled to be sent?

A) Lists tab
B) Email Tab
C) Pending Tab
D) Templates Tab

2. What are some things you should automate as an email marketer?

A) Automate a welcome program.....use automatic email marketing drip campaign and tie in social channels like Facebook and Twitter.
B) Implement Customer satisfaction programs.
C) Automate Cart Abandonment Campaigns, integrate web analytics and email marketing systems to run campaigns based on behavior.
D) Capitalize on Cross-sell and upset opportunities. Send email receipts or online transaction confirmations and include offers in those.

3. After receiving a GDPR "Right to Be Forgotten" Request from their compliance team, a marketer must remove a contact from Email Studio.
Where should this action be initiated in Marketing Cloud?

A) Contact Builder > All Contacts
B) Administration > Contacts
C) Email Studio > All Subscribers
D) Contact Builder > Contacts Configuration

4. Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality can be used to accommodate this?

A) Primary Key
B) Subscriber Key
C) System Preferences
D) Subscriber Attributes

5. Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder?
Choose 2 answers

A) Import all content up front, rather than piece by piece.
B) Create folders for each type of uploaded content.
C) Plan for content to be used cross-channel, eliminating duplicates.
D) Optimize the way content is stored with a naming convention.

Solutions: