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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)

A) Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
B) Map a field that the client uses to uniquely identify each subscriber tothe RIID_ field in the contacts list.
C) Ensure thatfield names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
D) Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
E) Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.

2. When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

A) Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
B) Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
C) Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
D) Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.

3. After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?

A) View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
B) In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.
C) In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
D) In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.

4. You want touse Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A) You mustpurchase Premium tracking in order to support link tracking in Responsys.
B) In the SMS campaign message designer, you must enable link tracking for the campaign.
C) You mustsupply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
D) In the SMS campaign message designer, enable conversion tracking.
E) You must select a Responsys link table with the link names and URLs to be used in the SMS message.

5. A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A) The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
B) The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
C) Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
D) The purchase transaction is attributed to both email campaigns.

Solutions: