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- Exam Code: 1Z1-1031
- Exam Name: Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials
- Q & A: 75 Questions and Answers
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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Implementation and Configuration | - Site and server data collection methods - Tagging and BlueKai integration |
| Audience Management | - Category and taxonomy configuration - Segment creation and management |
| Activation and Reporting | - Data activation workflows - Reporting and analytics insights |
| Data Onboarding and Integration | - Data sources and ingestion methods - Data governance and privacy considerations |
| Oracle Marketing Cloud Data Management Platform Overview | - Platform capabilities and use cases - Architecture and components |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Question #1
You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?
- A. A single seat shared by all regions
- B. Full agency control
- C. Horizontal regional empowerment
- D. Global template with local nuances
- E. Global DMP nerve center
Correct Answer: A 🗳️
Question #2
When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)
- A. Total volume of categories that they anticipate in their taxonomy
- B. Exact number of users that will be classified into each category
- C. Granularity of taxonomy categories
- D. Offline file structure and content
Correct Answer: A,B,C 🗳️
Question #3
Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?
- A. That vendors and share partners have been configured and that Data Usage Agreement has been signed
- B. That access to 3rd party data has been granted and that 1st party converters have been suppressed
- C. That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
- D. That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
- E. That a custom audience pixel has been generated and that a look-alike model has been created
Correct Answer: A 🗳️
Question #4
Which of the following is a reason to review and update a taxonomy?
- A. It has been a month since the last audit was conducted.
- B. The Category Value Assessment has been requested and addressed.
- C. Taxonomy permissioning has been activated.
- D. There are too many categories in the taxonomy and it is hard to find the right data.
Correct Answer: C 🗳️
Question #5
What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?
- A. The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.
- B. The audience structure creates a Boolean OR, where a user having either category can be targeted.
- C. The audience structure creates a Boolean AND, where a user must have both categories to be targeted.
- D. The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.
Correct Answer: B 🗳️
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