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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. Which three statements accurately describe the different data stream types in Marketing Cloud intelligence?

A) All data stream types consist of at least one entity
B) Every data stream type includes the Medio Buy entity
C) All data stream types share at least one mutual measurement
D) Each data stream type has Its own main entity
E) Each data stream type has its own set of measurements

2. The following file was uploaded into Marketing Cloud Intelligence as a generic dataset type:

The mapping is as follows:
Day - Day
Web_site_source - Main Generic Entity Attribute 01
Page Views - Generic Metric 1
*Note that 'web_site_key' and 'web_site_name' are NOT mapped.
How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?

A) 4
B) 1
C) 3
D) 0

3. A client created a new KPI: CPS (Cost per Sign-up).
The new KIP is mapped within the data stream mapping, and is populated with the following logic: (Media Cost) / Sign-ups) As can be seen in the table below, CPS was created twice and was set with two different aggregations:

From looking at the table, what are the aggregation settings for each one of the newly created KPIs?

A)

B)

C)

D)

4. Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence's data model?

A) Variable Dimensions hold a Many-to-Many relationship with its main entity
B) All variables exist in every data set type, hence are considered as overarching dimensions
C) These are stand alone dimensions that pertain to the data set itself rather than to a specific entity
D) These dimensions are stored at the workspace level

5. Your client is interested in ingested the below file to a new generic data stream type:

The field 'Meeting Code' was mapped to the main entity key. 'How should the 'Room Number' be mapped?

A) A custom metric and set aggregation to SUM
B) A separate entity key
C) A custom metric and set aggregation to AUTO
D) An attribute of 'Meeting Code'

Solutions: