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Google adwords-display Q&A - in .pdf
- Exam Code: adwords-display
- Exam Name: Google Display Exam Practice Test
- Q & A: 221 Questions and Answers
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Google adwords-display Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Bidding and Budget Management | 20% | - Budget allocation and pacing - ROI and performance goals - Automated bidding strategies - Manual bidding options |
| Topic 2: Measurement and Optimization | 20% | - Key metrics and reporting - Optimization techniques - Identifying and resolving issues - Conversion tracking |
| Topic 3: Introduction to Google Display Network | 15% | - Core concepts and benefits - Campaign objectives and use cases - Reach and scale across platforms |
| Topic 4: Targeting and Audience Solutions | 25% | - Audience targeting methods - Demographic and geographic targeting - Remarketing and similar audiences - Contextual and placement targeting |
| Topic 5: Ad Formats and Creation | 20% | - Compliance and policies - Uploaded image and HTML5 ads - Responsive Display Ads - Ad creative best practices |
Google Display Exam Practice Test Sample Questions:
Question #1
Jan has a Website selling shoes and socks online. She would like to use Google AdWords' costperacquisition approach for her ads. If Jan uses this approach what must she also do?
- A. Jan must also use Google Checkout.
- B. Jan must be a preferred Google vendor.
- C. Jan must use the Conversion Optimizer.
- D. Jan must set her CPC maximum bids to a minimum of 25 cents.
Answer: C
Question #2
Mark has created a new Google AdWords campaign and the ad has been running for three days. Over the three days Mark has generated some sales from the ad, but he is curious as to how his ad is really performing. How long does Google recommend before Google AdWords users begin reviewing campaign performance too thoroughly?
- A. 28-31 days
- B. 5-6 days
- C. 10-15 days
- D. 14-21 days
Answer: D
Question #3
Jeffrey has an online store that caters to collectors of antique pins based on comic book
characters. His audience is small, but dedicated. If you were advising Jeffrey about his online
advertising sales, which of the following would be the best strategy considering Jeffrey's audience?
- A. Use the Google Content Network for niche placements.
- B. Use Google AdWords for search marketing.
- C. Use Google AdWords with hundreds of comic-book based keywords.
- D. Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
Answer: A
Question #4
Consider the image shown below:
What will happen if you click on the "history of soccer" link in the image?
- A. You'll be taken to the first page with the keyword "history of soccer" in the Google search r esults.
- B. Another line will branch out from "soccer" with related links to the "history of soccer" link.
- C. Google AdWords will display ads related to the "history of soccer" for this keyword.
- D. The "soccer" wheel will fade to the background and a new wheel called "history of soccer" will be created.
Answer: D
Question #5
Fred is a Google AdWords consultant for his client. He is explaining to his client that there are
actually three ways to add managed placements to an ad group. Which one of the following is NOT one of the three methods Fred can use to add managed placements to an ad group?
- A. Browsing the Web for placements with the Google AdWords toolbar
- B. Using the Placement tool
- C. Manually adding
- D. Copying from the automatic placement table
Answer: A
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