Microsoft MB2-720 Q&A - in .pdf

  • Exam Code: MB2-720
  • Exam Name: Functional Application in Microsoft Dynamics Marketing
  • Q & A: 90 Questions and Answers
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  • Exam Code: MB2-720
  • Exam Name: Functional Application in Microsoft Dynamics Marketing
  • Q & A: 90 Questions and Answers
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About Microsoft Functional Application in Microsoft Dynamics Marketing - MB2-720 Exam

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Microsoft MB2-720 Exam Syllabus Topics:

SectionObjectives
Marketing Fundamentals in Microsoft Dynamics Marketing- Overview of Dynamics Marketing capabilities
- Core marketing concepts and terminology
Analytics and Reporting- Reporting and dashboards
- Marketing performance tracking
Lead Management and Scoring- Lead lifecycle management
- Lead scoring and qualification
Email Marketing and Campaign Management- Designing and sending marketing emails
- Campaign setup and execution
Segmentation and List Management- Audience segmentation strategies
- Creating and managing marketing lists

Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

Question #1

Which two field values are required to create a rate card in Microsoft Dynamics Marketing?Each correct answer presents part of the solution.

  • A. Company
  • B. Created By
  • C. Market
  • D. Media Outlet
Answer: A,B
Question #2

For what two purposes does Microsoft Dynamics Marketing require user licenses for event speakers? Each correct answer presents a complete solution.

  • A. for speakers to view their event sessions
  • B. for speakers to modify their event sessions
  • C. for speakers to be associated with event sessions
  • D. for speakers to be associated with events
Answer: B,C
Question #3

You create an approval request that has three approvers and set the routing to Sequential (all).
How does Microsoft Dynamics Marketing deliver the approval requests?

  • A. to all approvers in the specified order regardless of the responses
  • B. to all approvers at the same time
  • C. to each approver in the specified order until one approver approves the request
  • D. to each approver in the specified order until one approver rejects the request
Answer: C
Question #4

You are creating a commercial email marketing message.
What must be present in the message body before you can send the message?

  • A. view as Web Page plug-in
  • B. Forward to a Friend plug-in
  • C. Subscription Center plug-in
  • D. landing page link
Answer: B
Question #5

How many market segments can a market be segmented into?

  • A. an unlimited number
  • B. a maximum of one per media type
  • C. a maximum of one per demographic, psychographic, and geographic characteristic
  • D. a maximum of one per media outlet
Answer: B

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