Salesforce CRT-550 Dumps - 100% Cover Real Exam Questions (Updated 218 Questions)
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Salesforce Certified Marketing Cloud Consultant CRT-550 Exam
Salesforce Certified Marketing Cloud Consultant CRT-550 Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the Candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
NEW QUESTION 116
An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain.
What is necessary to complete SAP setup?
- A. Route the domain through an IP address unique to the business unit.
- B. Delegate a specific subdomain to the Marketing Cloud name servers.
- C. Configure custom Reply Mail Management for the business unit's subdomain.
- D. Configure link wrapping to redirect to the business unit's subdomain.
Answer: C
NEW QUESTION 117
A company collects subscriptions on its websites. It does the following:
* Compiles that subscription list in a database in the website content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
What automation sequence (excluding waits) should cover these requirements?
- A. File Transfer > Data Extract > Filters > Send Email
- B. File Transfer > SQL Query > Measures > Send Email
- C. File Transfer > Import File > SQL Query > Send Email
- D. File Transfer > Import File > Measures > Send Email
Answer: C
NEW QUESTION 118
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australi a. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?
- A. An additional private domain
- B. An additional Sender Authentication Package
- C. An additional IP address
- D. Register the new domain in Setup > From Address Management
Answer: C
NEW QUESTION 119
A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions.
Which sequence of activities would best accomplish this?
- A. Decision Split > Send email > Engagement Split > Send email
- B. Engagement Split > Send email > Wait > Random Split > Send email
- C. Random Split > Send email > Join > Decision Split > Wait > Send email
- D. Random Split > Send email > Wait > Engagement Split > Join > Send email
Answer: D
NEW QUESTION 120
An existing triggered send needs to be updated with new content
Select the correct sequence
Answer:
Explanation:
Pause message interaction, Edit message content, Publish changes, Start triggered email interaction
NEW QUESTION 121
A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.
Which two components are appropriate for this solution? Choose 2 answers
- A. CloudPage with Web Collect to add entrants in to a data extension
- B. Send Email Activity with a link to a subscription center
- C. CloudPage with Smart Capture to add entrants in to a data extension
- D. Data extension with double opt-in status defined
Answer: C,D
NEW QUESTION 122
A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.
Which three components should the customer's solution include?
- A. Data Filter
- B. Automation Studio
- C. Template Based emails
- D. Triggered Send
- E. Suppression List
Answer: A,B,C
NEW QUESTION 123
A company collects subscriptions on its website. It does the following:
* Compiles that subscription list in a database in the website Content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
Which automation sequence (excluding waits) should cover these requirements?
- A. File Transfer, Data Extract, Filters, Sends
- B. File Transfer, Import, Query, Sends
- C. File Transfer, Import, Measures, Sends
- D. File Transfer, Query, Measures, Sends
Answer: B
NEW QUESTION 124
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
- A. %%vawp%%
- B. %%view_email_url%%
- C. %%view_as_webpage%%
- D. %%view_online%%
Answer: C
NEW QUESTION 125
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)
- A. Get existing records updated with new Keys sourced from Sales Cloud instance.
- B. Identify what key the customer wants and have the MC Contact model control it.
- C. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.
- D. Purge the current records and carry on with new keys sourced from Sales Cloud.
Answer: A,B
NEW QUESTION 126
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?
- A. Event Data from the Entry Event in Journey Builder
- B. Synchronized Data Extensions with a filter
- C. All Subscribers, since these are synchronized in real time
- D. Import from Salesforce Report in Automation Studio
Answer: D
NEW QUESTION 127
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
What sequence of automation activities should meet these requirements?
- A. File Drop: Import File > SQL Query(s) > Send Email(s)
- B. Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)
- C. File Drop: Import File > Group Refresh > Send Email(s)
- D. Scheduled: Import File > SQL Query(s) > Send Email(s)
Answer: A
NEW QUESTION 128
A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud.
Which three steps should the consultant use in the solution
- A. Create the triggered send definition in the sales cloud
- B. Write an Apex Trigger on the Lead object
- C. Put a SOAP API in place via the marketing cloud API
- D. Enable triggered sends on the Lead object in configuration
- E. Create the triggered send definition in the marketing cloud
Answer: B,D,E
NEW QUESTION 129
A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.
Which reasons warrants this implementation? Choose 2 answers.
- A. Support non-English responses with Reply Mail Management.
- B. Localized language and display options based on location and culture.
- C. Tracking information for campaigns sent by each office.
- D. Localized physical mailing address displayed in the default email footer
Answer: B,C
NEW QUESTION 130
A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?
- A. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
- B. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
- C. Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio
- D. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
Answer: D
NEW QUESTION 131
Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?
- A. Moving to use the email address as the contact key would simplify the integration since it is common to both systems.
- B. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.
- C. The number of contacts added to the instance will be approximately twice as large by using this integration pattern.
- D. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.
Answer: A
NEW QUESTION 132
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
- A. Mobile Device ID
- B. Email
- C. CRM ID
- D. Loyalty Program Number
Answer: A,C
NEW QUESTION 133
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?
- A. CreateSalesforceObject() AMPscript
- B. Login Calls
- C. SOAP API Calls updating objects
- D. Bulk API
Answer: C
NEW QUESTION 134
Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers' experience?
- A. A triggered message to send an email as soon as a customer completes a purchase
- B. A scheduled automation to send emails to customers who made a purchase daily
- C. A triggered automation to send emails to customers who have made a purchase
- D. A user-initiated message to send an email to customers who made a purchase daily
Answer: A
NEW QUESTION 135
What are data extension data retention policies?
- A. Settings to "soft" delete all data in a Data Extension so there is no data loss.
- B. Settings to control when a data extension creates a back-up of the data it contains.
- C. Settings to prevent users from deleting a Data Extension created by another user.
- D. Settings to define when a data extension or the data within the data extension is deleted.
Answer: D
NEW QUESTION 136
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?
- A. A Datorama instance to ingest their data
- B. A Transactional Journey with the Not Sent Notification activity included
- C. An external system to receive and confirm callback and subscriptions
- D. An Interaction Studio instance to ingest their data
Answer: C
NEW QUESTION 137
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