TorrentValid 1D0-623 Real Exam Question Answers Updated [Jan 23, 2022]
Easily To Pass New CIW 1D0-623 Dumps with 56 Questions
CIW 1D0-623 Exam Syllabus Topics:
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NEW QUESTION 11
A marketing company is developing a promotional service that it will offer to various clients.The service includes daily posts on popular social media platforms including information about selected products, a map of the client's current location and the dale/time the product is available.What kind of business client would best benefitfrom this social mediastrategy's?
- A. A franchise restaurant company with 30 locations.
- B. A gourmet food truck selling upscale sandwiches.
- C. A mobile pet grooming service.
- D. An art gallery selling antique paintings.
Answer: D
NEW QUESTION 12
Connie is the social media risk manager for a large retail shopping service. She has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk-aware. What tasks should she perform to ensure all departments are performing as expected?
- A. Monitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions.
- B. Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls
- C. Identify control requirements for risk assessment, identity regulatory or financial risks and create reports that assess risks and suggest controls
- D. Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.
Answer: A
NEW QUESTION 13
During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?
- A. Define strategies, implement; monitor and adjust; listen and analyze
- B. Implement, monitor and adjust, listen and analyze.
- C. Implement, monitor and adjust.
- D. Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust
Answer: D
NEW QUESTION 14
A small business is selling widgets A recent customer is enthusiastic about social media network. What kind of social media communication is this?
- A. Posted communication
- B. Owned communication
- C. Paid communication
- D. Earned communication
Answer: B
NEW QUESTION 15
Which of the following is a benefit of social media auditing?
- A. Focus efforts on only the most important social media sites.
- B. Maintain a specific style and tone in future social media posts.
- C. Compare your social media presence to your competitors.
- D. Prevent bad data from entering the campaign decision making process.
Answer: C
NEW QUESTION 16
A marketing team has received a report that identifies several target audiences. They develop a plan to offer new products to the audiences based on the data in the report. What stage of social media mining is this?
- A. Data transformation
- B. Target data preprocessing
- C. Evaluation and interpretation
- D. Data mining and patterning
Answer: B
NEW QUESTION 17
Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the Internet, describing various games, which he wants to incorporate into his own content Which of the following is a best practice for using curated content ethically?
- A. Use the images and full text from the longest article, add personal editorial comments and create a new title.
- B. Create a new title, links to the original sources and add personal editorial comments
- C. Choose multiple articles, pull snippets from them and use one of the titles from the articles.
- D. Use the full text from two articles, plus snippets from others with links to the original articles' Web sites
Answer: B
NEW QUESTION 18
Bill owns a small, local video production company. His current customer base consists mostly of local musicians looking for live concert music videos and small start-up businesses in need of social media video advertising. His goal is to increase his bookings.When he creates a social media posting, which of the following messages would be an effective call to action?
- A. Schedule a video shoot today, to receive a 10% discount
- B. Watch this video compilation to see what services we have to offer.
- C. Share this with all of your friends
- D. Message me for details
Answer: A
NEW QUESTION 19
Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?
- A. It creates a social character that is engaging the community.
- B. It improves brand recognition.
- C. So that followers from one platform will automatically become followers on another platform.
- D. So that others can manage the accounts when someone leaves.
Answer: B
NEW QUESTION 20
An electronics manufacturer recently released an updated product that corrects the defects of a previous version. Many customers are liking.
- A. Engagement
- B. Exposure
- C. Impression.
- D. Reach
Answer: A
NEW QUESTION 21
Erin has been assigned to grow the social media community for a health care provider association She wants to include open job postings and mentoring sections in the community to help people network What types of risks will she need to address as she develops the strategy for these community areas?
- A. Theft of intellectual property and corporate identity
- B. Damage to reputation and legal issues.
- C. Regulatory compliance and privacy violations
- D. Cybercrime and financial loss
Answer: C
NEW QUESTION 22
Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for her to optimize her social media campaign?
- A. Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform Use the same images each time the information is posted for brand consistency.
- B. Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base.
- C. Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign in order to create a consistent message.
- D. Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.
Answer: D
NEW QUESTION 23
What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?
- A. Total revenue earned
- B. Conversion attribution
- C. Cost per click
- D. Click-through rates
Answer: D
NEW QUESTION 24
A marine biology expect works as a guide with a whale-watching tour company. He wants to communicate information on Scientific research, videos of whale sighting and other events to potential tour customer and whale conservation. He also wants to share information from this industry peers. Which social media tool can he use to meet these needs?
- A. Business blog
- B. Micro blog
- C. Live streaming
- D. Webinar
Answer: B
NEW QUESTION 25
A game development company wants to create a new action adventure game. They already have an established online presence that includes many players of their existing games . They ask the players for ideas and scenarios for the new game. What stage of social community building is this?
- A. Leverage
- B. Growth
- C. cultivation
- D. Creation
Answer: B
NEW QUESTION 26
Kameron is assigned to minimize the vulnerabilities in his company's social media communications and online chatting features His company is launching a new product Information about the new product has been leaked to the public, ahead of schedule To mitigate the situation. Kameron first focused on redefining who has access to new product information What would be the next area to improve?
- A. Update computers to eliminate system vulnerabilities and to prevent theft of intellectual property.
- B. Implement regular reviews ofoutbound communications
- C. Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information
- D. Provide training for all employees in the company regarding legal and regulatory compliance
Answer: C
NEW QUESTION 27
Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team's social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?
- A. Platform
- B. Executive
- C. Campaign
- D. Community
Answer: C
NEW QUESTION 28
Jenn works for a company that sells non-toxic, environmentally friendly cleaning products.She is making a list of content she would like to use in the social media campaign.What content should she create in order to have an impact across multiple social media platforms?
- A. A profile and a cover photo to repurpose across all platforms and a full length video of an infomercial the company recently aired on regional television
- B. Images that contain the brand color scheme and products, infographics on the impact of toxic cleaning chemicals on the environment compared to their products and videos demonstrating how well the products work
- C. A wide variety of images with eye-popping color schemes, infographics similar to their competitors' and a podcast discussing how well their products work
- D. Several trendy collage images with various filters, an elaborate infographic explaining the chemistry behind their cleaning products and video interviews with various members o( the marketing and sales team
Answer: B
NEW QUESTION 29
A company has a goal of increasing revenue from social media sites by 15% in the next quarter. The know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from failover to lead to sale.
What is the company trying to calculate?
- A. Customer loyalty
- B. Follower sentiment
- C. Return on engagement
- D. Return on investment
Answer: C
NEW QUESTION 30
A well known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentation be made more social?
- A. Share them as live streaming events and invite the audience to ask questions, which the CEO will answer immediately.
- B. Contract with a reality television producer to create a short run series for cable broadcast.
- C. Record the speech and post it on the company's Web site with a text transcript.
- D. the format of the speeches to a question and answer panel with four to five participant
Answer: A
NEW QUESTION 31
A self-employed motional speaker is active on several forms of social media including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media site.
What is the most cost effective way to make sure potential customers can still reach him?
- A. Hire someone to create and maintain his online presence on other social media sites.
- B. Create placeholder pages that redirect visitors to his Web site or other social media sites.
- C. Expand his marketing efforts to reach potential customers through traditional marketing (direct mail advertising, etc)
- D. Ignore the other sites because his primary audience does not participate on them.
Answer: B
NEW QUESTION 32
James is creating a social media strategy plan in order to help drive company sales. He is selecting various personas that might shop at the online store and ranking them based on their possible level of interest in the product. Which stage of the social media strategy plan cycle is he in?
- A. Define strategies
- B. Set goals
- C. Identify the target audience
- D. Listen and analyze
Answer: C
NEW QUESTION 33
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