[Aug-2021] Marketing-Cloud-Administrator Pre-Exam Practice Tests | Exam Questions and Answers for Salesforce Marketers Study Guide
Salesforce Certified Marketing Cloud Administrator Exam Certification Sample Questions
NEW QUESTION 60
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers
- A. Define a Delivery Profile.
- B. Define a Sender Profile.
- C. Define a Subscriber -specific From Name.
- D. Define custom Reply Mail Management.
Answer: A,B
NEW QUESTION 61
Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.
Which feature would allow NTO to monitor whether all records were added to the target data structure each day?
- A. Notation Settings within the Import File Activity
- B. Run Completion within the File Drop Automation
- C. RuntimeError within the File Drop Automation
- D. External Key within the Import File Activity
Answer: A
NEW QUESTION 62
Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?
- A. Select the channels (Emails, Push, SMS) to report on then click Activate
- B. Click Deploy and results are available immediately
- C. Select one of the Predictive Algorithms then click Deploy
- D. Click Activate and wait for an email notification
Answer: C
NEW QUESTION 63
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
- A. Conversion Rate
- B. Last Purchase Date
- C. Proximity to Store
- D. Lifetime Purchase Value
- E. Ages in Household
Answer: A,B,D
NEW QUESTION 64
A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?
- A. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
- B. Make sure the team has a date stamp to avoid duplication
- C. Use the exact file name used for the trigger in the Import File Activity
- D. Make sure the files placed on the correct subfolder within the SFTP
Answer: A
NEW QUESTION 65
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?
- A. Separate regions into business units and apply Subscriber Filters
- B. Deploy separate Publication Lists for each region within one account
- C. Deploy Multi-Org with a single Marketing Cloud Account
- D. Filter data view permissions at the subscriber level
Answer: A
NEW QUESTION 66
Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers
- A. Last purchase date
- B. Channel preference of customers.
- C. Products purchased from a competitor.
- D. Number of items per order.
Answer: A,B
NEW QUESTION 67
Which two statements are correct about Send Logging?
Choose 2 answers
- A. A business unit can support up to three Send Logs.
- B. SQL Query Activities can reference Send Logs in combination with system data views.
- C. Send Log data extensions are archived automatically based on retention settings.
- D. AMPscript can be used to pull data from Send Logs for use within emails.
Answer: B,D
NEW QUESTION 68
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?
- A. Create a user-initiated message to logged-in customers to send once the website is restored.
- B. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
- C. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- D. Create and send an apology email that includes a discount for a future purchase to all customers
Answer: A
NEW QUESTION 69
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers.
They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
- B. IP ramp -up is important to establish a positive sender reputation.
- C. IP ramp -upcan be bypassed, given their historical lack of deliverability issues.
- D. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
Answer: A,B
NEW QUESTION 70
A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey?
Choose 2 answers
- A. Link the Customers data extension to the data model using Email Address
- B. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
- C. Link the Orders data extension to the Customers data extension using a One-to-Many relationship
- D. Link the Customers data extension to the data model using Customer ID
Answer: C,D
NEW QUESTION 71
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?
- A. Add their Email Address in the Query Activity Notifications Field
- B. Install the Marketing Cloud App on phone to receive Push Messages
- C. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
- D. Configure the "Event Notification Service" in Setup with their Email Address
Answer: C
NEW QUESTION 72
A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers
- A. Login detail for each social media account
- B. Bitly URL Shortener
- C. Google URL shortner
- D. Facebook ad manager
Answer: A,B
NEW QUESTION 73
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
- A. NTO requires SSL certificate configurations for Content Builder and Portfolio images
- B. Multiple brand logos must be accommodated in an email header
- C. A new sender profile needs to be leveraged for sending transactional emails
- D. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
Answer: D
NEW QUESTION 74
Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose 2 answers
- A. All of NTO's accounts should be on the same stack
- B. Send volume is large enough to maintain a positive or neutral reputation
- C. Pre-warmed IP address can be purchased from Salesforce
- D. Length of time needed to pause sending is greater than one month
Answer: A,B
NEW QUESTION 75
Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers
- A. Set the period to a fixed date in the Data Retention Policy
- B. Apply an appropriately-scoped Data Retention period
- C. Log all variable data captured in emails at send time
- D. Log attribute data necessary for auditing communications
- E. Add custom fields not included in the Send Log Template
Answer: B,D,E
NEW QUESTION 76
A Marketing Cloud Administrator noticed a File DropAutomation has been falling on the Import File activity.
The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?
- A. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
- B. Make sure the team has a date stamp to avoid duplication
- C. Use the exact file name used for the trigger in the Import File Activity
- D. Make sure the files placed on the correct subfolder within the SFTP
Answer: A
NEW QUESTION 77
Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.
- A. Setup > Apps > Salesforce Integration
- B. Contact Builder > Data Sources
- C. Setup >Data Management > Synchronized Data Extensions
- D. Contact Builder > Data Extensions > Synchronized Data Extensions
Answer: B
NEW QUESTION 78
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?
- A. Automation Studio > File Transfers
- B. Contact Builder > Data Sources
- C. Email Studio > Synchronized Data Extensions
- D. Contact Builder > Synchronized Data Extensions
Answer: B
NEW QUESTION 79
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