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Adobe Marketo Engage Architect Master Sample Questions:

1. What are benefits of using multi-touch attribution? (Choose two)

A) Provides comprehensive ROI insights
B) Limits tracking to first and last touches
C) Tracks multiple points of interaction
D) Ignores initial touchpoints

2. A client observes low engagement rates due to spam complaints.
What action is recommended?

A) Increase sending frequency
B) Warm up IP addresses
C) Use double opt-in for subscriptions
D) Adjust recipient preferences

3. What is the primary purpose of a lifecycle model in Marketo?

A) To manage lead progression through predefined stages
B) To create customer satisfaction surveys
C) To enhance deliverability of marketing emails
D) To automate email campaigns

4. A marketing manager is about to integrate a new Marketo instance to Salesforce CRM for the first time. Alongside the standard objects, the business has three Custom Objects that contain 1,200 custom fields in total, all related to product inventory and E-Commerce. None of the 1,200 custom fields are currently referenced in marketing campaigns. As a Marketo Solution Architect, what is the recommended approach that a marketing manager should take to sync fields for the first time?

A) Build Marketo Custom Objects to only match the three CRM Custom Objects. This will speed up the native sync by isolating the 1,200 custom fields to an Object-to-Object sync.
B) Automap the custom fields to ensure proper native sync with CRM. Administrators will ensure proper mapping and take full advantage of the CRM sync.
C) Sync all the fields, but do not map them so that they will be immediately available to Marketo for future campaigns. This will avoid the future work of finding and mapping individual fields required at a later date.
D) Sync the minimum fields required for form fillout, list imports, and target marketing. The business can decide in the future which Custom Objects will be used in the future and address them separately.

5. Which integrations are commonly used with Marketo? (Choose two)

A) CRM integrations
B) Predictive analytics tools
C) Manual lead imports
D) Social media posting tools

Solutions: