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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Solution Overview | 16% | - Real-time interaction management use cases - Product terminology and core implementation components - Definition and business value of Marketing Cloud Personalization |
| Topic 2: Segmentation | 18% | - Segment export and integration with Journey Builder - Segment rules, filters and goals configuration - Segment performance reporting and analytics - Segment creation and management |
| Topic 3: Data Integration | 14% | - Event API usage and configuration - Salesforce Connector integration - Data flow management within and outside the platform - ETL feed system implementation |
| Topic 4: Activation | 18% | - Open-time email campaigns - Campaign creation and execution - A/B testing setup and analysis - Campaign optimization and measurement - Mobile and server-side campaigns |
| Topic 5: Sitemap | 18% | - Content zones configuration - Web SDK implementation - Catalog and page mapping - Unified customer profile building - Sitemap design and best practices |
| Topic 6: Setup & Administration | 6% | - Identity system configuration - User attributes management - Platform configuration and setup procedures |
| Topic 7: Einstein Capabilities | 10% | - Ingredients configuration and application - Einstein recipes overview and usage |
1. Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
A) Web campaign
B) Mobile campaign
C) Server-side campaign
D) Email campaign
2. How are anonymous visitors tracked?
A) The customer must assign a unique alphanumeric identifier using a first-party cookie
B) Interaction studio assigns a unique alphanumeric identifier using a first-party cookie
C) Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie
D) The browser assigns a 3rd party cookie
3. What two fields can a web developer specify for defining a Content Zone?
Choose 2 answers
A) The CSS selector of the DOM element.
B) The name of the Content Zone.
C) The associated page type
D) The dimensions of the Content Zone.
4. A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
A) The option to exclude anonymous fields on a segment export
B) The option to send segment date to Marketing Cloud
C) The option to include all custom fields on a segment export
D) The option to include built-in fields on a segment export
5. How does a developer share web templates from one dataset to another?
A) Copy
B) Clone
C) Download to zip file, upload zip file
D) Deployment manager
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: A,B | Question # 4 Answer: C | Question # 5 Answer: C |
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