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Facebook Certified Community Manager Sample Questions:

1. Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?

A) The video post should be promoted with ads if the primary goal is engagement
B) The link and video post garnered more awareness than the picture post
C) The link post should be promoted with ads if the primary goal is reach
D) The picture post is the most successful if reach is more important than engagement

2. An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)

A) Prepare materials for influencers that highlight recent community impact
B) Create a Facebook Page and organize events using the paid events functionality
C) Claim a membership fee for current members of the Facebook group
D) Create a Facebook Page and use the fundraising tool to share the fundraisers with the community

3. A community manager runs a Facebook Page for a global banking organization. This is an established group with clear guiding principles and internal escalation protocols. A community member comments on a recent post to threaten the organization unless the member receives a resolution to a recent problem.
Which step should the community manager take?

A) Delete the comments and ban the community member from the Page
B) Open a conversation with the community member and discuss their concerns
C) Call the local authorities immediately to report the threat
D) Raise the issue to the most relevant point of contact internally

4. A community manager of a large community for professionals is developing a content calendar to offer themed content to help members who are in the early stages of their careers. The group has had low engagement for the past year.
Which strategy should the community manager use to plan the most relevant content?

A) Review data for insights into high-performing content in the community.
B) Survey community members for their most frequently asked questions about content themes.
C) Research popular content themes that may be relevant to the community.
D) Ask community members to share their most memorable community posts.

5. A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?

A) Review previous post results and reuse the content that performed best
B) Prioritize the content from the department that is the most polished and ready to post
C) Review briefs from internal stakeholders outlining key messaging, details and targets
D) Research competitors and replicate popular creative tactics that perform well for them

Solutions: