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| Section | Weight | Objectives |
|---|---|---|
| Evaluation | 17% | - Analyze business requirements and recommend solutions - Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity |
| Personalizing the Prospect Experience | 8% | - Implement consent and preference management - Recommend engagement enhancements - Design personalized interactions |
| Email Marketing | 10% | - Optimize email content and performance - Apply email marketing standards and best practices - Ensure deliverability and compliance |
| Sales Emails and Alerts | 6% | - Maximize sales and marketing alignment - Configure Sales Emails and Alerts features |
| Reporting, Metrics, and Analytics | 12% | - Define relevant KPIs and metrics - Configure and customize reports and dashboards - Interpret results and recommend improvements |
| Lead Management | 14% | - Configure lead routing and handoff processes - Implement scoring and grading models - Design lead generation strategies |
| Automating Business Processes | 17% | - Select appropriate automation tools - Design engagement programs and sequences - Build lead nurturing and campaign workflows |
| Account Configuration | 16% | - Technical setup and architecture planning - Data migration and integrity maintenance - Usage governance and permission strategies |
1. If someone opt-out's do we need to delete this Prospect record?
A) Yes, it is restricted by law
B) False. It is restricted by law not to email them, but we still can track the activity
2. Which are true about Marketing Cloud Account Engagement Recycle Bin
A) Admins can permanently delete prospects in the recycle bin. Marketing Cloud Account Engagement no longer tracks prospects when they're permanently deleted
B) Tags are deleted permanently and don't appear in the recycle bin
C) If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign
D) A deleted prospect is restored when the Salesforce record it's syncing with is undeleted
E) Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin
F) Items in the recycle bin don't count toward usage limits
G) Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin
3. LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?
A) Configure Users > Send daily visitor activity emails by state
B) Configure Users > Send daily prospect activity emails by owner
C) Configure Users > Send starred prospect activity alerts by owner
D) Configure Users > Send Salesforce Engage report emails by team
4. Which are true about Salesforce Engage
A) You can use Salesforce Engage with Gmail by downloading an extension
B) Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
C) Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector
D) You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
E) Salesforce Engage is not supported for Salesforce sandbox accounts
5. There is Custom Field Type in Marketing Cloud Account Engagement called Email
A) False
B) True
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A,B,C,F,G | Question # 3 Answer: A | Question # 4 Answer: A,B,C,D,E | Question # 5 Answer: A |
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