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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Which of the following tools is used to generate new ideas for the Keywords including Negative Keywords?

A) Placement Tool
B) AdWords Editor
C) Traffic Estimator
D) Keyword Tool

2. Terri has created a website for her web design business. Through her SEO efforts and good web content, her site has reached the top position in Google's organic search results for certain keywords. On her site, she has added the phrase 'Recommended by Google' in the header. She does not, however, use this phrase in her Google AdWords ads. Is this a problem according to Google AdWords policies?

A) Yes, Terri must add this phrase to her Google AdWords advertisements too.
B) No, Terri can add this info to her site as long as she doesn't put this phrase in her Google AdWords advertisements.
C) Yes, Google doesn't allow ads or sites to add such language that may mislead readers to believe her site is directly affiliated with Google.
D) No, Terri's site is recommended by Google as she's on the top, in search results on certain keywords.

3. Google AdWords has many categories of items and services for sale which they do not allow for advertisement. Which of the following items is NOT permitted to be advertised on Google
AdWords?

A) Cars
B) Puppies
C) Cigars
D) Political ads

4. Holly has a business of selling coffee beans online. She would like to start using Google AdWords but she has a limited budget for advertising. Which one of the following keywords would likely help Holly the most, considering her limited budget?

A) Gourmet coffee beans
B) Holly should add as many keywords as possible and then use the CPM method.
C) Coffee
D) -tea -free -samples

5. Kelly has created two ad groups for her realty business in Ohio. In both ad groups, she's identified the keyword 'Columbus Condos' for her ads. What problem exists within this scenario that could affect Kelly's ads?

A) Kelly should not have keywords competing against one another.
B) Kelly should merge all the ads into one campaign so that her ads will show up twice in search results.
C) By having two ad groups with the same keyword, Kelly may pay considerably more for her ads because the ads will appear twice in search results.
D) Kelly should only have one ad group, not multiple groups.

Solutions: