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Skills measured

• Configure marketing applications (20-25%)
• Configure Dynamics 365 Customer Voice (10-15%)
• Manage customer journeys (10-15%)
• Create and manage marketing emails (5-10%)
• Create and manage marketing forms and pages (10-15%)
• Manage segments and lists (10-15%)
• Manage leads, contacts, and accounts (5-10%)
• Manage events and webinars (10-15%)

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How to Prepare For MB-220: Microsoft Dynamics 365 Marketing Exam

Preparation Guide for MB-220: Microsoft Dynamics 365 Marketing Exam

Introduction

Microsoft has created a track for IT professionals to get certified in Microsoft Dynamics 365 Marketing . This certification program provides Microsoft 365 Marketing consultants a way to demonstrate their skills. The assessment is based on a rigorous exam using industry standard methodology to determine whether a candidate meets Microsoft's proficiency standards.

According to Microsoft, a Microsoft Certified Professional enables organizations to leverage configuration of marketing applications, manage segments, configure and analyze customer responses.

Certification is evidence of your skills, expertise in those areas in which you like to work. If candidate wants to work on MB-220: Microsoft Dynamics 365 Marketing Exam and prove his knowledge, Certification offered by Microsoft. This Microsoft MB-220 Exam helps a candidate to validates his skills in MB-220: Microsoft Dynamics 365 Marketing Exam Technology.

In this guide, we will cover the MB-220: Microsoft Dynamics 365 Marketing Exam, MB-220: Microsoft Dynamics 365 Marketing Exam Certified professional salary and all aspects of the MB-220: Microsoft Dynamics 365 Marketing Exam Certification.

Specialists willing to explore the possibilities in the Microsoft Dynamics Marketing skill area can easily accomplish this goal with the Microsoft MB-220 exam. It provides an IT practitioner to hone the learned expertise and enjoy better career resistance and functionality.

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

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Topics of MB-220: Microsoft Dynamics 365 Marketing Exam

Candidates must know the exam topics before they start of preparation. because it will really help them in hitting the core. Our Microsoft MB-220 exam dumps will include the following topics:

1. Configure marketing applications (5-10%)

Configure marketing settings

• Define default matching strategies
• Configure Campaign & Materials Approval Workflow
• Manage keywords for images for an organization
• Verify organization and business management settings
• Configure settings for landing pages
• Configure the privacy banner
• Configure Customer Insights synchronization
• Configure quota limits
• Configure Marketing Business Units
• Create templates
• Configure data protection tools
• Configure event settings

2. Manage segments and lists (10-15%)

Implement global distribution and high availability

• Create market segments
• Combine segments using union, exclude, or intersect logic
• Determine segment type
• Configure dynamic segments using Designer, Flow, or Query
• Create and manage segments

Create and manage subscription centers and lists

• Create a segment based on a subscription list
• Add a subscription list or lists to a form
• Determine usage scenarios for subscription lists
• Create and manage Subscription Center
• Create a subscription list

3. Create and manage marketing forms and pages (10-15%)

Create marketing forms

• Create a marketing form using a template
• Determine form requirements and limitations
• Determine which marketing form type to use
• Enable prefilling for forms
• Create new fields to add to marketing forms
• Embed a form on an external website

Create and manage marketing pages

• Implement dedicated marketing page blocks
• Publish a marketing page
• Configure Personalized Landing Pages
• Add form blocks to marketing pages
• Customize a marketing page
• Create and use dynamic test links
• Create a marketing page using a template
• Determine which marketing page type to use
• Preview and validate marketing pages

4. Manage leads (10-15%)

Create and manage leads

• Synchronize leads from LinkedIn by using the LinkedIn connector
• Create and manage leads through social content
• Create and manage leads and lead segments through parent contacts/accounts
• Create leads manually or automatically

Create and assess sales readiness

• Create explicit and implicit scoring conditions
• Set up condition models
• Configure thresholds
• Create compound conditions
• Create and manage Lead Scoring Models

5. Create and manage marketing emails (10-15%)

Create email messages

• Integrate marketing pages with marketing emails
• Create A/B Emails
• Create an email message
• Add dynamic content to email messages
• Define mandatory fields
• Send messages through send now

Publish and manage email messages

• Validate and publish messages
• Edit Go live emails
• Preview and test dynamic messages

6. Manage customer journeys (15-20%)

Create customer journeys

• Determine template types
• Implement flow control for customer journeys
• Implement content types
• Implement activity and launch workflow options
• Implement targets
• Set up a customer journey

Publish and manage customer journeys

• Edit live customer journeys
• Validate and publish a customer journey

7. Manage events and webinars (10-15%)

Create and manage events

• Manage speakers, registration, waitlists, and attendees
• Set up agendas, including internal and external tracks
• Manage vendors, logistics, and accommodations
• Manage Event Forms
• Create an event team

Create and manage webinars

• Configure webinar options
• Determine webinar types

8. Configure and analyze customer responses (10-15%)

Create and manage surveys and survey responses

• Identify survey question types
• Implement workflow conditional logic for survey actions
• Preview and test surveys
• Determine respondent types
• Publish surveys for customer journeys
• Configure response routing

Manage Customer Insights

• Analyze contact insights
• Gather and summarize survey results
• Analyze website insights
• Analyze marketing form insights
• Analyze customer journey insights
• Analyze email insights
• Analyze contacts' responses in Excel
• Analyze marketing page insights
• Analyze segment insights
• Determine report types
• Analyze lead scoring model insights
• Analyze redirect URL insights
• Analyze lead insights