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Facebook Certified Community Manager Sample Questions:

1. A parenting support group of deeply connected people has started growing quickly. The leadership team receives several reports that the group is now too big and discussions frequently stray from the intended topic. To continue to develop the tight bonds the community previously cultivated and to address the concerns of long-standing members, the community manager needs to create new groups that focus on specific topics.
In which two ways can the community manager establish these topically focused groups? (Choose 2)

A) Analyze the most popular posts for the last six months and create groups based on those post topics
B) Create a poll to ask members what interests them and what they want these new groups to focus on
C) Join similar groups to see what they are discussing and create groups related to those topic
D) Launch a few groups, announce them in the current one and begin to create content for those new groups

2. A community manager for an influencer is focused on thought leadership and well-being.
The influencer has the following assets:
A Facebook Page with 500,000 followers
A Facebook group with 30,000 members
An Instagram account with 200,000 followers
The community manager needs to evaluate possible revenue streams.
Which three approaches should the community manager recommend? (Choose 3)

A) Implement a fee for members who post more than once per week
B) Comment publicly on sponsor accounts to propose a partnership
C) Position the influencer as a thought leader and charge speaking fees
D) Set up a Page button to increase online sales on the influencer's website
E) Organize affordable community meetups to attend a live show of the influencer

3. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A) Increase community moderation on all platforms
B) Increase influencer content across all platforms
C) Increase video content across all platforms
D) Increase paid spend targeting young audiences on all platforms

4. An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)

A) Prepare materials for influencers that highlight recent community impact
B) Create a Facebook Page and organize events using the paid events functionality
C) Claim a membership fee for current members of the Facebook group
D) Create a Facebook Page and use the fundraising tool to share the fundraisers with the community

5. There's an online community that primarily supports single parents. The leadership team notices more parent narratives of isolation. One of the top priorities of the community is to connect parents who are geographically close.
What can the community manager do to help create connections between lonely parents?

A) Host an online meeting room for members that remains open 24/7.
B) Create content encouraging offline gatherings, with graphics of local landmarks.
C) Organize a week-long online summit to focus on helping overcome isolation.
D) Publish a post asking members to provide their address in the comments.

Solutions: