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| Certification Vendor: | Oracle |
|---|---|
| Exam Name: | Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials |
| Exam Number: | 1Z0-1031 |
| Exam Price: | USD exam fee varies by region (Oracle standard pricing applies) |
| Exam Duration: | 105 minutes |
| Available Languages: | English |
| Exam Format: | Multiple choice |
| Passing Score: | Not publicly disclosed |
| Certificate Validity Period: | Typically 3 years |
| Real Exam Qty: | 60 |
| Related Certifications: | Oracle CX Marketing Data Management Platform 2020 Implementation Essentials |
| Sample Questions: | ![]() |
| Exam Way: | Online proctored or testing centre |
| Pre Condition: | No formal prerequisites; recommended experience with Oracle Marketing Cloud DMP |
| Official Syllabus URL: | https://education.oracle.com/oracle-marketing-cloud-data-management-platform-2019-implementation-essentials/1Z0-1031 |
| Section | Objectives |
|---|---|
| Audience Management | - Segment creation and management - Category and taxonomy configuration |
| Oracle Marketing Cloud Data Management Platform Overview | - Architecture and components - Platform capabilities and use cases |
| Implementation and Configuration | - Tagging and BlueKai integration - Site and server data collection methods |
| Data Onboarding and Integration | - Data sources and ingestion methods - Data governance and privacy considerations |
| Activation and Reporting | - Data activation workflows - Reporting and analytics insights |
Which of the following are two true statements about ID swapping? (Choose two.)
Correct Answer: A,E 🗳️
Which option will help your client identify which categories get the most data?
Correct Answer: A 🗳️
Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.
Correct Answer: B 🗳️
What is the reason to use batch versus real-time SDT?
Correct Answer: D 🗳️
Your main goal is to collect media impression and click data in the DMP. You also want the option of enabling one 302 redirect on impression and/or click event.
What tag type should you use for this?
Correct Answer: A 🗳️
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