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The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Contact Handling | 14% | - Use contact model concepts effectively - Manage contact attributes and data - Implement contact segmentation and filtering - Handle contact identity resolution |
| Topic 2: Data Modeling | 16% | - Implement data import and export processes - Define contact data structure and contact key - Implement data relationships (one-to-one, one-to-many) - Utilize Data Views for data access - Design and implement data models using Data Extensions |
| Topic 3: Platform Architecture | 15% | - Design solutions using Journey Builder - Build automations in Automation Studio - Create and manage CloudPages - Configure and use Query Activities - Implement triggered send architectures |
| Topic 4: Security and Data Governance | 12% | - Implement role-based access controls - Apply data retention policies - Configure data privacy and compliance settings - Manage API key security and OAuth flows |
| Topic 5: AMPscript and Server-Side JavaScript | 23% | - Use AMPscript functions for data manipulation - Debug and troubleshoot AMPscript and SSJS code - Write AMPscript for email content personalization - Implement AMPscript in email, CloudPages, and landing pages - Write Server-Side JavaScript for custom functionality |
| Topic 6: Marketing Cloud APIs | 20% | - Utilize REST and SOAP APIs for integrations - Work with API endpoints for data operations - Implement API authentication methods - Create and manage API integrations |
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