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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

A) Add the subscriber to the auto-suppression list.
B) Delete the subscriber from All Subscribers
C) Use the complaint exclusion list on future sends.

2. A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis.
The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?

A) Use Journey Builder Recurring Entry Source,Messaging, and Flow Control Activities
B) Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.
C) Use Automation Studio Filtering, Messaging, and wait activities.

3. A marketer wants to store all the attributes fora triggered send within a data extension.
Which configuration is required when creating the data extension for this triggered send information?

A) Select the Use for triggered send' checkbox.
B) Create from template and choose triggered Send Data Extension template.
C) Include Subscriber key and Emailaddress field as primary key.

4. Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTOdo to simplify the journey?

A) A Utilize exit criteria for the journey.
B) Ensure the Contact entry mode is No re-entry
C) Use the Update Contact a:

5. Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

A) List Detective
B) Auto-Suppression Lists
C) Bounce Mail Management

Solutions: