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Adobe Marketo Engage Architect Master Sample Questions:

1. After evaluating global operations, the Marketing Operations team for a mid-sized organization determines that changes must be made to how many operational processes are running in their Adobe Marketo Engage instance. Some processes that cleanse and enrich the data being synced to Marketo Engage from Salesforce must be retired. The team negotiates a new process with Sales Operations to make values in certain data fields compulsory before a salesperson can save a new Contact in the CRM.
Before pushing this change live, which stakeholders must be enabled in the new process?

A) The CMO, Data Analysts, the Head of Sales, and the Marketing team
B) CMO, CFO, Sales Operations, Head of Sales, and the Marketing team
C) Sales Operations, Sales Representatives, Sales Managers, and Data Analysts
D) Marketing team, Sales Operations, and the Head of Sales

2. A client wants to capture UTM parameters at a program level to measure and report on the effectiveness of each Marketo program. The client has a large marketing team, and the Marketo administrator wants to streamline how they build their programs to ensure that all the data values are captured to enable the reporting. The company currently uses program member custom fields and has created program templates that the marketing team clones to minimize the number of steps necessary when setting up their programs.
They need advice on how they should modify their program templates and setup to capture their UTMs.
Which three actions should the administrator recommend to help the client meet their goals in the most efficient and scalable manner? (Choose three.)

A) Create a Request Campaign to set UTM parameters in the Program Member Custom Fields to avoid race conditions
B) Change Data Value steps in the smart campaigns to capture the UTMs in Program Member Custom Fields
C) Create an executable smart campaign to set UTM parameters in the Program Member Custom Fields
D) Configure Program Member Custom Fields to track the UTM parameters
E) Configure local program tokens to set UTM parameters
F) Configure program tokens for UTM parameters that have been inherited from a parent folder

3. Which type of integration is best suited for syncing real-time sales updates with Marketo?

A) Batch processing
B) API-based integration
C) Manual updates
D) CSV uploads

4. A client's campaigns are slowing down due to high Smart List activity.
What solution should be implemented?

A) Schedule campaigns during non-peak hours
B) Replace Smart Lists with Static Lists
C) Optimize Smart Lists with targeted filters
D) Consolidate all campaigns into one large Smart Campaign

5. Which issues commonly arise during a Marketo instance audit? (Choose two)

A) Unused system tokens
B) Overlapping campaign schedules
C) Inconsistent folder naming conventions
D) Missing lead activity logs

Solutions: