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Who should take the AD0-E202 exam

AD0-E202 exam has been designed for the following Target Audience:

• Web analysts
• Data analysts
• Digital analysts
• UI analysts
• Product owners and managers
• Business analysts
• Conversion/optimization specialists
• Digital marketers
• Media/marketing analysts
• Business consultants

There is a minimum skill set required before appearing for AD0-E202 exam:

• Helps clients understand how to extract/pull the information they want, and which are contextually relevant (e.g. help them define their business questions)
• Understands how the technology works and understands a client's implementation (e.g. where the data sits, how it can be collected, how it is tracked) from a functional standpoint
• Has 2 years' experience in digital analytics, typically has a marketing background or comes from a marketing role but can come from a variety of job roles, possesses an in-depth understanding of digital analytics metrics and dimensions, understands the business value of web technologies, can translate business requirements into metrics or KPIs, build and interpret reports, communicate results and can propose a course of action based on analysis of reports
• Has a basic understanding of how digital analytics is filtering/structuring data
• Has an awareness of the integration of Adobe Analytics with other Adobe solutions
• Has at least one year of Adobe Analytics hands-on experience

Reference: https://learning.adobe.com/content/dam/adls/certification/samples/en/AD0-E202-AnalyticsBusinessPractitioner-ExamGuide-v1.pdf

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AD0-E202 Exam topics

Candidates must know the exam topics before they start of preparation. Because it will help them in hitting the core. Our Adobe AD0-E202 exam dumps will include the following topics:

1: Business Analysis (25%)

• Interpret Solution Design Reference (SDR) to determine what data is available in reports
• Analyze report data to summarize and draw conclusions
• Understand outliers and anomalies in reports
• Identify conversion funnels
• Analyze data to answer business questions and recommend new optimization hypotheses
• Given a business need/question, identify the most appropriate reporting strategy to perform an analysis

2: Reporting and Dashboarding for Projects (25%)

• Apply the process to schedule Projects, Report Builder and Data Warehouse
• Apply the process to set Alerts
• Apply the process to share Projects and Reporting and Analytics dashboards for different users and/or groups
• Apply the process to create a visualization
• Compare fallout and flow visualization and appropriate variable types for reporting
• Given a scenario, determine the appropriate item to use
• Apply the process to lookup the dimensions/components
• Apply the process to configure projects using the most appropriate tool(s)

3: Segmentation and Calculated Metrics (25%)

• Apply the process to configure Report Builder

• Determine how to develop and configure segments

• Apply segments to Projects and Components

• Apply the process to share segments with others in the organization

• Analyze reports and identify data quality issues

• Compare segments

• Apply the process to generate calculated and/or segmented metrics

• Determine Metric Types 4: General Tool Knowledge and Troubleshooting (15%)

• Determine how to bring data in and out of Adobe Analytics

• Define different types of dimensions and parameters existing in Adobe Analytics

5: Administration (10%)

• Apply the process to configure a virtual report suite based upon an existing segment
• Understand Report Suite Admin Console Settings
• Apply the process to configure Classification Importer and Rule Builder
• Identify information from marketing URLs
• Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules

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